Collaborative branding is a marketing strategy where two businesses collaborate to increase the value of their brands. This co-branding allows the partner companies to share the costs of the collaboration while also expanding into each other’s consumer audiences. An example of this collaborative model is the Nike/Tiffany shoe that merges the iconic Nike swoosh and
Whitney Lott is an attorney in the Litigation Practice Group.
Prior to joining Bradley, Whitney served as a law clerk for the Hon. Liles C. Burke on the U.S. District Court for the Northern District of Alabama.